Antoni Arola
Ephemeral exhibition space
1998
Miller Freeman
Graphic design:
Pati Nuñez & Associats
Photography:
Carlos Iglesias
First edition of the Innoval space at the biennial Barcelona Alimentaria International Foodstuffs and Drinks Fair. The project of this stand introduced an innovative exhibiting system.
First edition of the Innoval space at the biennial Barcelona Alimentaria International Foodstuffs and Drinks Fair. The project of this stand introduced an innovative exhibiting system. A circuit of individual displays, distributed into eight food families, drew a horse-shoe shaped trail at the centre of which an orange back-lit sphere segment was placed. To complete the set-up there was an audiovisual projection referring to the food industry, a video-wall showing food commercials and a musical background.
Food Innovation Area: Feria de Barcelona